By: Elizabeth Coffey, Marketing G2 Digital Marketing Specialist
While your news articles are your primary product, your bread and butter, they’re not your only product. You have newsletters, podcasts, videos, series, historic coverage, books, events, and even news merchandise in your product catalog and those products are getting little to no attention.
The news business has never been about ‘selling’ in the traditional sense of the word, but about keeping the public informed about the important issues of the day. To perform this essential function in our democracy, news publishers like you have to keep the doors of your news organization open.
With a micropayment platform like Flittz, you can collect valuable, first-party data that can give you important details on your readers that you can use later to drive additional revenue.
Imagine finding out that a reader who discovered you through social media or google likes sports, not just sports, but specifically baseball. You can use the data that Flittz collects from this reader to advertise your MLB podcast to him or her, your baseball newsletter, etc.
Flittz opens up a world of marketing campaign and consumer retargeting opportunities for your news outlet. By not collecting and utilizing data on your online readers, you’re leaving revenue on the table.
Stay tuned for more information on the news industry and this revolutionary new technology that promises to add new revenue streams for news publishers.
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